With so much content being created online, it’s even harder to stand out. That’s why content marketing needs PR behind it to thrive. Because unless your content is being seen by potential customers, it will be doing nothing. It’s invisible, and you might as well have not created it. So how can you stand out?
Content marketing is the way forward, but only if you’re creating visible content. To be visible, your content must be either
published on a major blog or linked to by influencers. That’s why content marketing needs PR.